Cybergold, Inc. - CGLD- Profile

Cybergold, Inc. provides direct marketing solutions for on-line advertisers and marketers. The services provided by the company primarily include production and development of marketing programs, delivery of targeted e-mail to its members, design of customer web sites and third party engineering functions. The three main constituencies to which the company provides advertising and marketing services are clients, consumer members and merchants. The company also offers cash incentives for responding to the online marketing offers presented by the company's advertising and marketing clients and then spend the cash with merchants. The company became publicly held in September 1999. The company acquired Smartfrog.com, in 1999. Web-based advertising solutions accounted for 63% of 1999 revenues and custom marketing programs and other services, 37%.