Spectra Logic Stand Alone Drives 

Point-of-Purchase Displays

By Jenni Simcoe, Writer In-store advertising, such as point of purchase (POP) displays, accounts for 53 to 60 percent of consumer purchases, according to the Point of Purchase Advertising Institute. With numbers like those, it's a good idea for retailers and restaurateurs to ad POP displays to the advertising mix. POP displays come in a wide range of styles — from lighted menu boards to ceiling danglers that guide customers through a retail ... Read more