Creative Zen Portable Media Centers 

Media Buying

By Sheila Callahan, Freelance Journalist The success of your advertising often comes down to smart media buying. Choosing the right venues for your ads and getting the best prices can mean the difference between a ho-hum campaign and one that gets results. Too often, media buying is hit or miss. Ads are placed simply because a salesperson calls. But without a plan, your efforts are likely to fail. Effective media buying requires that you develop a plan that's ... Read more