Memory Sticks, also known as flash memory, are a Sony product. Although a few other manufacturers are licensed to produce this device, the market is still dominated by Sony. When buying a Sony device that requires a flash memory, Sony Memory Sticks are the only choice.

Memory Sticks are required for storing and viewing information and images, such as documents, pictures and songs. USB Memory Sticks are more universal and can make useful promotional items for clients when customized to sport your company logo.

Before purchasing a Memory Stick for your device, compare pricing with a few Memory Stick suppliers, and make sure of the following:

1. Review the product specification manual for a list of compatible Memory Sticks.
2. Account for all the information that needs to be stored on your memory card.
   
3. Decide how much memory you need: 1GB Memory Sticks, 2GB Memory Sticks and 4GB Memory Sticks are all options.
   

Action Steps
The best contacts and resources to help you get it done

Make a list of your Memory Stick needs

Sony's Memory Stick family offers an array of flash memory options. Memory Stick Duo and Memory Stick Pro Duo are ideal for cell phones and other mobile devices. They often come with an adapter to use with other Memory Stick compatible devices. Of the options available, the original Memory Stick and Memory Stick Pro contain the most flash memory.

I recommend: Check out Office Direct Inc. or Tiger Direct for a large selection of Memory Sticks by Sony and SanDisk.

Decide how much flash memory you need from a USB Memory Stick

Memory Sticks are available in capacities ranging from 64MB to 4GB. The reality is that you can never have too much memory. The more you purchase, the less it costs per megabyte. So, it's cost-effective to buy as much as your budget will allow. Of your options, 1GB Memory Sticks, 2GB Memory Sticks and 4GB Memory Sticks are the most popular; anything less is not practical for today's electronics.

I recommend: Go to MemorySuppliers. They have a great tool called Memory Finder to help you find the right product. Just fill in your preferences and let the program find you the best Memory Stick.

Choose custom USB Memory Sticks to promote your business

If you're looking for a great corporate gift or promotional item for your clients, you may consider custom USB Memory Sticks that pop into a computer or laptop. These make a great giveaway, since everyone in the business world needs memory. Your clients will carry your name with them wherever they go.

I recommend: Try USBshop.com for a wide selection of USB flash drives and creative promotional ideas.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  You may want to purchase a couple of Memory Sticks in various sizes, so you have a backup. It's a common mistake to leave a Memory Stick in a computer after downloading its contents.
• •  Memory Stick Pro is a more advanced than the original Memory Stick. Not only does it come with the MagicGate security feature, but it also records high-quality DVD movies.