Set up and use an online web-based mailing list server To sign up, visit the website and register; then set up a new list. Send emails to the list's members right from your email client or visit the website to send messages. A benefit of this type of email list server is that your list members manage their own accounts by inputting address changes or updating their subscription options.

I recommend:  A-List Hosting provides various price levels and services, from announcement-only list servers to fully interactive discussion hosting. Google Groups provides free email lists with extra features such as a group web space.

Buy list server software for added features Consider purchasing a specialized network list server to automate your email list management. This type of software gives extra control over your company email lists.

I recommend:  L-Soft's LISTSERV software application offers many features including email virus screening. OminstarMailer offers a free demonstration to address email based marketing, among other features.

Buy a computer list server with email marketing functions for electronic marketing Encourage visitors to return to your website by giving them the option of signing up for an email newsletter. Send an attractive and informative letter on a regular basis to existing and potential customers about sales or new products available. Email marketing software helps write and design an effective marketing communication, in addition to helping you mail it.

I recommend:  Choose products from Lyris, Inc., iContact or Listbox for email marketing applications.