High performance is the key factor for your business server's success and a reason you should look into purchasing a merchant server. Dedicated servers, the solution of the past, can be expensive and inflexible. A merchant server, on the other hand, has much more to offer your business, including the ability to retrieve customer information and use it for the next purchase.

The benefits of owning a merchant server, or multiple merchant e-Commerce servers, are numerous compared to outdated dedicated servers. Consider these reasons to buy a merchant server:

1. Dedicated servers often require unnecessary software licenses (underutilized server).

2. Dedicated servers are expensive to replace, while merchant servers are much more reasonable, as well as being virtually safe.

3. A network merchant server allows you to pay for only that which you need.

Action Steps
The best contacts and resources to help you get it done

Buy a merchant server to save time and money

A computer merchant server is the best way to avoid compromising your time, money, and business server performance. When you lease from someone else, you are putting your productivity in their hands; if something fails, you're not in control. If you're making sales on the Internet, you will want to purchase a network merchant server for optimum performance and profit.

I recommend: Buy a Miva Merchant Server from A Little Technology Shoppe and utilize its easy-to-set-up e-Commerce environment to build your company's web presence. Or get complete server isolation on an excellent platform from Terremark that allows for multiple failure safeguards.

Know your company's merchant server technology needs

There are all kinds of functions for merchant servers that will improve business, including shopping cart contents, automatic price check, multiple shipping options and web-based merchant administration. When you know the needs of your company before you buy, merchant server companies won't be able to pull the wool over your eyes and dazzle you with unnecessary extras.

I recommend: With Simple Logic SecureMerchant, customers are never forgotten; they are instead remembered from previous visits. Blue Reef also offers a Miva Merchant Server with turnkey e-Commerce capabilities.

Manage your merchant server with the help of virtualization solutions

Virtualization software allows you to use your merchant server in the way that best suits your business. Get work done for yourself by utilizing building options and features for optimizing a data center, securing workloads, and manage multiple stores online with one administrator.

I recommend: VMware Infrastructure allows you to build a self-optimizing data center. IBM's virtualization solutions make it so that you can manage multiple virtual stores with a merchant transaction server quite easily.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Purchase from a merchant server provider that offers merchant server products that allow one administrator to manage multiple stores to save you time and money.