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What WorksTM for Electronics & Semiconductors
Test MarketingFind out whether a new product will succeed before you invest big.
Rather than push a product onto market and lose a lot of money if it flops, you can test market your creation on a limited scale to see whether it appeals to people and what they'll pay for it. By test marketing a new product, you can:Determine whether your product fits a market need that's not already met Change the color, size, design, functionality or packaging to reflect consumer response.Find support from distributors and ...
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