One of the newest facets of the natural gas industry is employing methods to market for natural gas. It was not until federal regulations allowed open sourcing that natural gas marketing became a credible need.

Natural gas marketing companies use advertising techniques in order to attract new customers to your natural gas company. A natural gas marketer will focus on selling to resellers, distributors and end users as a way to increase your company’s revenue.

1. Find out the methods used when marketing natural gas. Natural gas sells as a commodity and due to this fact, price changes occur often.

2. Locate a company with natural gas marketing services. Research past clients and inquire about the techniques used to attract buyers.

3. Employ a natural gas marketing company. Besides a core trading group, natural gas marketing companies can help transport, price and store natural gas.

Action Steps
The best contacts and resources to help you get it done

Find information on the natural gas marketing industry

Since it's a relatively new industry, you'll want to learn how the marketing of natural gas works. You'll want to research commodity trading, pricing, advertising and more before you employ a gas marketer.

I recommend: On NaturalGas.org, you can find out multiple aspects of natural gas utility marketing and the different types of companies in business. You can also access links to other helpful natural gas information, like storage and federal regulations. To look at more information about natural gas marketing with graphs to illustrate the main points, go to PetroStrategies.

Compare the services of each natural gas marketer

Marketing companies will likely focus either on physical or financial trading of natural gas. With physical natural gas marketing, you focus on the buying and selling end of the commodity. Financial trading will not involve the physical delivery of the commodity.

I recommend: Look at both the physical and financial services offered by ONEOK, a well known company that has been a part of the market for natural gas for many years. Get a quote on the multiple services offered by Tiger Natural Gas, another top natural gas marketing company.

Hire a natural gas marketing company

If you're in the natural gas business, you'll want to hire a marketer in order to get your product sold. An effective marketer will attempt to reach as many potential clients and distributors as possible. Use their past sales performance in order to determine which natural gas marketing firm to hire.

I recommend: Tenaska has one of the leading natural gas marketing departments in North America. The company has multiple offices scattered through the United States and Canada. Request more information in order to decide if you want them marketing natural gas for your company. For a multi-faceted company that can handle all aspects of storing, selling and transporting natural gas, contact Marathon.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  A natural gas marketer may not exclusively deal with the natural gas industry. Typically, besides marketing natural gas, he will work for several other types of energy companies.