To generate energy industry sales leads, you should integrate data sources and market information that covers the gamut of the many energy industries in use today. You can find many energy sales leads in the oil and gas industries.

There are increasing worries about supply, security, and environmental impact in these industries. Despite these worries, the oil and gas industries are still leading energy sources. But don’t forget about renewable and alternative energy forms, like solar, wind, and geothermal. Sales in these industries will most likely skyrocket in the years ahead.

1. Understand market trends for the energy and environment industry. Follow new product launches and monitor competitors’ products and sales.
2. Pinpoint your message, focus your business, plan your strategy, and target your marketing.
3. Consider niche market renewable energy industries for energy leads; they may offer high growth potential.

Action Steps
The best contacts and resources to help you get it done

Narrow your field of energy interests to generate targeted energy industry sales leads

With today's technology, there are a variety of energy fields to pursue, such as oil and gas, coal, solar, wind, and geothermal. Traditional energy sources such as oil and coal are mature industries. Solar, wind, wave, biomass, hydrogen fuel cells, and geothermal are emerging fields. These energy sources promise exciting new opportunities in the coming years. They offer many environmental targeted leads.

I recommend: First National Information Network offers direct marketing leads for the oil and gas industry. Check out Renewzle for solar energy leads.

Consider direct mail campaigns to pick up energy leads

Direct mail targets specific industries that reach eager energy investors. Campaigns can include investment newsletters, information on futures and commodities, and surveys. Most list companies and marketers verify liquidity of their leads and confirm them as accredited investors. They'll work with you to design a custom campaign based on location, energy industry, and company officers and owners.

I recommend: Visit SalesLeads.tv for direct marketing campaigns targeted to oil and gas investors. Grand & Toy offers energy sales leads for energy and power supply systems. Realgy provides marketing for natural gas sales.

Use the Internet to search public records for sales leads for the environmental industry

When seeking sources for environment and energy industry sales leads, consider public records. Use library resources to find energy manufacturing plants. Identify appropriate energy companies by SIC code. Find regional or national trade shows to make contacts. Search for companies and individuals that have acquired energy certifications. You can also contact energy and environment trade associations for engineers and businesses in the energy industry.

I recommend: The United States Energy Association. For specific sales leads for the energy industry, visit the American Wind Energy Association and the Geothermal Energy Association.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Consult with energy and environment market consultants who will provide comprehensive market reports so you can target your energy sales leads.
• •  To get the most out of your environmental sales leads, prioritize your leads, categorize their potential, and assign them a rank before beginning a concentrated sales effort.
• •  Before seeking a company to buy environment sales leads from, create a budget with your spending limits to streamline your lead campaign.