Many financial companies have their own marketing organization to promote their business. Frequently the financial institution's marketing departments don't have all the expertise to justify the cost when there is still a need for outside resources. Financial companies are outsourcing their marketing of financial services more these days for that reason.

Smaller companies often don't have the money to have an in-house financial marketing group and have to look elsewhere. Financial marketing requires expertise specific to the business so they desperately hunt for more than a general public relations firm.

As you seek out marketing services for financial institutions:

1. Find marketing services for financial institutions that include all forms of media.
2. Locate specialists in marketing for financial institutions who have expertise specific to your needs.
3. Work with a financial marketing group that offers comprehensive services.
   

Action Steps
The best contacts and resources to help you get it done

Work with financial institution online marketing services to snatch the savvy client

In today's marketplace, combining all forms of marketing into a single strategy is the key to success. Financial marketing organizations need to offer the traditional forms and also use the technology made available with the popularity of online services

I recommend: Weber Marketing Group offers complete branding and financial marketing support. Its approach includes all forms of media, especially online marketing. First ROI provides financial institution online marketing services as part of their package.

Find companies that provide complete marketing for financial institutions

Marketing of financial institutions requires more than just sending direct mail, offering online site advice or promoting media ads. It is the entire world of advertising. Look for financial marketing organizations that provide all forms of consultation.

I recommend: SWA Communications Limited offers services that span a both traditional media and the new technological media. In addition, they offer services to communicate with clients and shareholders alike. Suasion Resources Inc. provides services that start with the development of a strategy and follows through with tracking to check effectiveness.

Secure the services of financial marketing consultants that specialize in your area

You can find a variety of financial products and marketing. Each form has a different audience and requires a different style to get the best performance. Companies selling financial services require different financial marketing consulting than what a fund manager can provide. Find a service that fits your specific need.

I recommend: Arrow Partners markets to institutional investors that manage corporate plans, foundations and endowments, financial consultants and their clients, and public funds for investment managers that want to increase the assets they manage. Growth By Design is owned by Texas, Florida and Georgia Credit Union Affiliates to help their members attract the client base they desire.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When you look for a financial institution marketing company, ask for a list of their clients to see if their needs match your own.