With global economies in flux and the venture capital landscape shifting by the minute, you can use the extra help and advice private equity investment magazines can provide. Whether you are a fund manager in a large firm, the owner of a boutique investment company, an independent advisor or a private venture capitalist, private investor magazines can put a world of opportunity and information in front of you, on a page or with a mouse click.

A subscription to a private equity investor magazine can be pricey, with some private equity journals running more than a thousand dollars a year. But you can get some deals, too, and you should weigh the subscription cost against not only the value of the advice you receive, but also the many online benefits and extras subscribers can access at the publications' websites. Put it this way: subscribing to private equity publications is making an investment in the success of your or your clients' investments.

1. Start with broadly focused private equity journals from respected publishers.

2. Select asset management magazines direct at specific sectors of the private equity investing market.

3. Get insider tips on managing your firm from a private equity business magazine.

Action Steps
The best contacts and resources to help you get it done

Subscribe to general interest private equity journals

Get a broad perspective from respected private investment magazines that help you or your firm stay on top of opportunities and challenges in the world of venture capital. Subscribe to private equity investment magazines, online or in hard copy, from more than one publisher to make sure you're getting access to varying viewpoints.

I recommend: The Journal of Private Equity, from Institutional Investor, is a respected quarterly. Your subscription gives you access to additional online content; a free trial is offered. The Elevator, a Swiss private equity magazine, links subscribers to private funding opportunities around the globe.

Choose private equity publications that target specific sectors

PEI is a leading publisher of a line of private investment magazines. Private equity investors can choose from PEI's line of private equity industry magazines targeted at specific types of investment or geographic sectors.

I recommend: Private Equity Real Estate Magazine (PERE) provides intensive investment advice for individuals and corporations interested in providing or securing venture capital for real estate projects. Private Equity International Magazine looks at global opportunities for private investment, and PEI Asia targets the booming markets of Asia, the South Pacific and the Middle East.

Get advice from professional asset management magazines

Some private equity magazines provide 'insider' advice to those in the business of advising other investors. If you run a boutique firm, a subscription to one or more of these asset management magazines may be well worth the price, as you are deepening your bench without adding personnel.

I recommend: Get help with the legal, financial and operational aspects of running your private equity firm with a subscription to PEI Manager. Investment Dealer's Digest (IDD) is an online magazine for private equity professionals in investment banking and venture capital. Enhanced content is available with free website registration.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  In many cases a subscription to a private equity investor magazine can be considered a tax-deductible business expense, so be sure to save your subscription records.