Bankrate, Inc - RATE- Profile

Bankrate, Inc.. The Company's principal activity is to own and operate an Internet-based consumer banking marketplace. It operates through two segments: The Online publishing segment sells graphic advertising, sponsorships, and hyperlinks in connection with the Company's Internet site, Bankrate.com. The Print publishing and licensing segment advertises the Consumer Mortgage Guide rate tables, newsletter subscriptions and licensing of research information. It is the leading aggregator of more than 300 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees. Bankrate.com reviews more than 4,800 financial institutions in 575 markets in 50 states. In 2006, Bankrate.com had over 46 million unique visitors. Bankrate.com provides financial applications and information to a network of more than 75 partners. In 2005, the Company acquired FastFind,MMIS/Interest.com. Online Publishing accounted for 88% of 2005 revenues and Print Publishing and Licensing, 12%