Established in 1933, Dun and Bradstreet rates the credit standing of commercial businesses and offers a Dun and Bradstreet web logo to signify this creditworthiness on the Internet. Your business can use the Dun and Bradstreet web logo web graphic to stand out from the competition. Having the Dun and Bradstreet web logo digital graphic on your website assures customers that your company is one with outstanding credit and a history of good business practices. This simple logo can buttress your businesses already strong reputation or help a new business attain new customers in an ever more competitive marketplace.

Not just any company can receive the Dun and Bradstreet web logo, and your company may need to do some work in order to receive approval from this credit rating service. To qualify for the D&B web logo, a business must meet a certain set of credit criteria. Here are few items that can help your company attain the D&B web logo web graphic:

1. Check your business credit rating.

2. Boost your business rating to qualify for the D&B web logo.

3. Apply for the Dun & Bradstreet web logo digital graphic.

Action Steps
The best contacts and resources to help you get it done

Discern the current credit rating of your company

Before you can determine if your business needs to improve its credit rating to meet the Dun and Bradstreet qualification levels, it is necessary to attain the current credit profile of your business.

I recommend: Use the Dun and Bradstreet company search function to determine if your company lists in its database. If not, apply for a Dun and Bradstreet ID number. Purchase a credit report from Experian Credit Reports, which will detail any item affecting your credit profile. Examine this tutorial from StrongBusinessCredit.com on the Paydex credit score, which is how Dun and Bradstreet rates business credit.

Increase your Paydex score

A high Paydex score and a minimum of four companies that report your information is essential to obtain the Dun & Bradstreet web logo. Although Dun and Bradstreet does not publish the exact criteria they use to qualify a business for the web logo, most consider 80 to be a healthy business credit score. Boosting the score requires paying bills promptly, lowering debt and doing business with reputable companies, as your business partners can affect a business Paydex score.

I recommend: Verify that you conduct your business transactions with as many companies listed with Dun and Bradstreet as possible and that they have a good Paydex score. Contact a Paydex scoring improvement specialist at Corporate Fast Track.

Obtain a Dun and Bradstreet web logo digital graphic

Upon establishing a sufficient Paydex credit score, you need to submit an application for purchase of the web logo. Remember to attain Dun and Bradstreet number prior to the application.

I recommend: Buy a subscription for the Dun and Bradstreet service that includes the web logo at a price reduction. Alternatively, your business can simply purchase the D&B web logo at full price without the additional service subscriptions.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Before you purchase any credit improvement service, you need to check with the Better Business Bureau to verify that its business credit record is reputable.