Business finance leads won’t drop into your lap unless you’ve done the work that attracts the leads for commercial loans. Everything from equipment finance leads and commercial mortgage leads to commercial insurance sales leads and investment sales leads are either bought or earned.

Successful salespeople know that free commercial loan leads are as good as the paper they’re written on. Without professional, hands-on communication, all the leads for commercial loans are worthless. Commercial loan leads can be purchased through any number of commercial financing leads resellers. But to turn those leads into sales and to generate your own profitable business finance leads, you need to:

1. Leave the office and build a personal commercial lending sales leads network

2. Provide awesome customer service and follow-up to commercial loan leads that turned into sales

3. Improve your product knowledge to add value to your commercial lending sales leads presentations

Action Steps
The best contacts and resources to help you get it done

Become an active member in a group set up to share business finance leads and more

Join a leads group where you are the only member receiving commercial finance sales leads. Give leads to other salespeople that you cannot use, such as equipment finance leads if you are in banking and need commercial real estate leads.

I recommend: B2B Power Exchange focuses on decision makers who share business finance leads in local meetings and online. Find a BNI chapter near you for a dedicated group of salespeople that meets weekly.

Develop your customer service skills so that clients send you commercial lending sales leads

Contact your customers regularly so your name is always in front of them. Learn how to exceed in sales through relationship selling and you'll never have to look for commercial loan leads; your commercial financing lead list will grow without effort as clients refer you to their peers.

I recommend: Business Training Works is an online course that can help you generate free commercial loan leads just by being a better salesperson. Cathcart Institute develops specialized training materials and can narrow your focus to generate commercial insurance sales leads or any other industry specific sales niche.

Stay on top of the changes in your industry to build your commercial loan leads

Commercial mortgage leads, investment sales leads and leads in other changing industries will increase as you have more to offer your clients. Read extensively any news regarding changes in your field to offer your commercial loan leads more bang for their buck.

I recommend: Check Government Computer News regularly to keep up with regulatory changes in your industry. Mark a place in your favorites for an industry watchdog such as NACFB if you are on the hunt for commercial real estate leads.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Find a mentor who seems to always be getting free commercial loan leads and watch how she works. Ask questions and follow her directions.