Using annuity sales leads lists to find clients can save you time and money if you use appropriate lists and develop the leads into sales. There are numerous ways to generate annuity leads, including advertising in magazines, newspapers and on the Internet.

Consider the following annuity lead generation basics to help you turn annuity leads into annuity sales:

1. Use your time to develop and nurture your annuity lead list.

2. Advertise your services to get more annuity sales leads from people who are genuinely interested in the annuities.

3. Turn annuity leads lists into annuity sales using tried and true techniques.

Action Steps
The best contacts and resources to help you get it done

Outsource your annuity lead generation needs

Outsourcing your annuity lead generation needs to annuity lead list providers enables you to spend time closing the annuity sales instead of generating leads. Many of these companies are very affordable. When you buy annuity leads from an annuity lead generation provider, make sure their methods represent your company's values. Some less than reputable companies use unethical practices, such as ignoring the National Do Not Call List, which puts a negative image out for your company.

I recommend: Lead Generation Solutions offers a full service annuity lead generation service. It uses telemarketers to get you face-to-face appointments. The Lead Dogs offers lead generation and lead nurturing services.

Get annuity sales leads from strategically placed ads

Placing ads for your financial planning service in strategic places, such as the yellow pages of the phone book or in local business newsletters allows you to target people who may be interested in purchasing an annuity from you. When people contact you from these ads, you can add them to your annuity sales leads list if the person doesn't buy an annuity on the initial contact.

I recommend: You can find information on how to advertise your annuity business to generate annuity leads at Insurance-Leads-Advisor.com. This website offers seminars on various subjects to help you convert your annuity lead lists to a sales list. The Annuity Lead offers numerous suggestions on how to use advertising to get annuity insurance leads.

Make the most of leads for annuities

Once you have your annuity leads list, you have to make the list work for you. The first step is to weed out leads that aren't genuinely interested in purchasing an annuity. Once you do this, you can work on nurturing the remaining leads into sales.

I recommend: The Insurance Pro Shop newsletter offers tips on how to make the most of your annuity lead list. In addition, there are numerous other articles in the newsletter to help you increase sales. Grok Dot Com offers a blog of tips on how to optimize sales leads generated through a website.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Keep a detailed record of all conversations you have with potential clients from the annuity leads list. This enables you to build on the previous conversations with each subsequent sales call.

Annuity lead generation fuels your ability to close annuity sales. But finding the best annuity leads amid all the over inflated claims of "guaranteed success" can seem time-consuming. The truth is that your ability to sell and close is what makes you successful. There are no magic annuity lead lists, because different buyers respond to different approaches. The tried and true methods still work. Just remember to use a variety of tactics, and before you spend any money, eye those over-hyped claims from providers of annuity leads with healthy skepticism.

Each of these methods can yield high-quality annuity insurance leads to generate more business.

1. Use telemarketing to reach potential annuity leads.

2. Mail postcards to a targeted list.

3. Hold seminars for people interested in learning about annuities.

Action Steps
The best contacts and resources to help you get it done

Look for providers of annuity leads

Some professional telemarketing companies have lead generation as part of their services. You can companies that provide you with an annuity lead list you can access as easily as your phone messages. Be sure to look for companies that screen against the national Do Not Call List.

I recommend: AMTel Technologies offers an automated call system with many options (an interactive prospect prequalifier system, for instance) and also sells demographically sorted phone number lists.

Generate leads for annuities with direct mail campaigns

A postcard in the mail doesn't interrupt anyone's day. The disinterested will simply discard it, but the cards that you get back are solid annuity leads. The trick is to make your mailer both attention- grabbing and authoritative. Unless you're a marketing writer, leave design and copy to the experts. You can find companies that mail customized cards to generate annuity lead lists. Alternatively, you can create your own annuity leads - simply think about your target market (people with the average age and income of your current annuity clients, for example), buy a list that matches it, and mail your own postcard.

I recommend: Premier Annuity Prospects designs and mails postcards that comply with regulations regarding selling to seniors. You can call prospects from the returned cards yourself, or have the company's telemarketers make appointments for you. DirectMail.com sells targeted mailing lists you specify, and has staff that can help you design an effective mailer.

Run a seminar that actually yields annuity leads

Agents continue to scout leads for annuities with seminars because they work, if your keep a few things in mind. The goal is to get attendees to both like you and respect your knowledge. Humor, entertainment and time spent talking from the heart is at least as important as explaining the specifics of annuities. Unless you're a naturally comfortable presenter, it pays to get some professional pointers. You many also want to look into companies that handle all the details surrounding the seminar including venue, food, atmosphere and invitations.

I recommend: Insurance Pro Shop's Annuity Sales Excellence Lead, Seminar and Sales System includes a comprehensive guide to effective seminars. Seminar Innovations specializes in turnkey seminar packages for financial professionals.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Many websites offer what they call 'free' annuity sales lists or annuity lead programs. But a 'free' offer from what appears to be an annuity lead list provider can actually be a solicitation for you to become an agent for a particular insurance carrier. Once you sign on, you'll get your 'free' annuity lead generation tools.

Annuity lead generation education and training should provide tools, ideas and motivation to optimize the time and energy spent on the job daily. Annuity specialists can find important clients through many different avenues, but finding leads to annuities in a more efficient and effective manner will save precious time while optimizing sales. Courses, books and other educational materials about annuity business leads by experts and experienced peers will enhance the careers of motivated students.

Professionals determined to increase their productivity through valuable annuity sales leads will find a treasure trove of avenues to follow toward beneficial annuity lead programs. This dynamic career field offers great potential for a satisfying career and consistent advancement. Students can learn from experience, but they are wise to learn from experts and more experienced colleagues through education and training programs.

1. Take some time daily to update annuity lead lists and providers of annuity leads.

2. Seek out pre-qualified annuity leads for the best use of your time and energy.

3. Education and training programs are a good place to start a valuable network, find an annuity lead list provider and begin an annuity lead list.

Action Steps
The best contacts and resources to help you get it done

Investigate the available courses and programs for annuity lead generation

Annuity leads can be the key to a successful career. The available annuity lead generation education and training programs provide a great starting point when embarking on a career in this field. Many institutions and businesses offer courses with diverse advantages and disadvantages depending on the circumstances of each individual student.

I recommend: Before deciding on an annuity lead generation education and training program, examine the curriculum, costs, facilities and locations. A great starting point is the Investment News. Blog Catalog.com offers specialized programs leading to successful annuity lead generation.

Locate annuity lead generation education and training tailored to your circumstances

Leads for annuities from the best annuity lead list providers are valuable tools that save time and generate sales. Students will find many courses available at a wide range of costs and quality. Students with limited time will find short, focused courses that can be completed quickly and efficiently.

I recommend: Take the time to find a course that meets your specific needs. Targeted courses are available with a limited focus on subjects such as annuity insurance leads. Other programs focus on certain levels of experience or skills. Beginners will find a course to meet their needs while advanced students will not waste their time when choosing a course geared to their experience and skill levels. The Annuity Pro Shop has many options to meet the needs of motivated students. The Annuity Exchange has valuable resources as well as education and training for those selling annuities and insurance.

Choose an annuity lead generation course that offers optimum benefits

A self-study course is ideal for those with the discipline to work independently. Other students will benefit from the guidance of a teacher in a formal situation. Students with families or full time jobs will probably have to find courses that are available in the evenings or on weekends.

I recommend: Each student should assess their own situation to decide on the best program for their needs. National Annuity and Life Sales is a website with a wide menu of choices for those interested in learning more about annuities in general, annuity lead generation and annuity insurance leads. The website 4 Insurance Agents.com provides links and information on seminars, training courses and other materials that each student can use when convenient without making a long term commitment.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Develop and use an effective network through friends, family and organizations. Tap the wisdom and advice of these people to discover the best programs for annuity lead generation education and training. Use this network as a resource to produce lead generation for annuities.

Annuities are basically a kind of long term investment that pays off over a period of time that varies depending on the longevity of the policy holder. Annuities have been described as a kind of "reverse life insurance" and are popular for those wanting to lock in a source of income for retirement. Agents use annuity leads to find customers who want to know more about these options. Knowing about some of the common key terms for annuities lead generation and the terms for the product will help businesses find out who's buying and how to sell this product.

Action Steps
The best contacts and resources to help you get it done

Annuity premiums

Annuities, like other forms of insurance type investments, carry premiums. Different types of premiums for annuities include single-premium and flexible-premium options. This is something sellers should be able to communicate to leads.

I recommend: See more on types of premiums for annuities at this Financial Guide.

Qualified annuities

Some of the leads that an annuity seller calls will want to know if their products are 'qualified annuities.' Qualified annuities are annuities that relate to various long-term investment plans like an IRA or 401k.

I recommend: See more on qualified annuities at Financial Calculators.

Variable annuity account

Sellers can also explain to their leads, when contacted, that the type of annuity differs for each customer, and that variable annuity account options may be a good fit for a changing market. A variable annuity account is one where the payments and interest rates may vary.

I recommend: See more on variable annuity accounts at Compuquote.

Web based annuity lead generators

One of the big movers in the field of annuities is web based portals that many claim will generate a good deal of leads for an annuities agent. These web based sites work on specific IT principles and deliver leads to agents.

I recommend: See more on web based annuities leads at The Annuity Lead.

Do Not Call List

The National Do Not Call List or Do Not Call Registry is a system recently put in place to protect consumers from unwanted telephone solicitations. Annuities vendors should be very sure that their leads are not going to violate the laws regarding a Do Not Call List.

I recommend: See more on this kind of legislation at this government Do Not Call List site.

Direct mail leads

Direct mail leads also sometimes work for annuities and similar options. Direct mail leads are generated through a system of 'hard mail' that targets a specific user audience.

I recommend: See more on direct mail leads for annuities and other concerns at 4RM LEADS.