If you own a company in the health insurance industry, you would do well to partner with organizations for health insurance to strengthen your business expertise and credibility. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from across company divisions, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, professional health insurance organizations may also provide invaluable services that include new products, education opportunities and industry support. When looking for membership with a health insurance assn, remember the following:

1. Make sure the health care insurance organization you're interested in is credible. Check BBB or other industry accreditations.

2. Many organizations don’t stipulate membership for certification.

3. Most organizations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

Action Steps
The best contacts and resources to help you get it done

Become a member of an accredited association for the health insurance industry

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional service, product and representation. Register as a business rather than as just an individual, if possible, so your employees can benefit from the membership.

I recommend: The American Insurance Association (AIA) provides support and representation to its members. The Independent Health Insurance Agent Association (IHIAA) offers member discounts and networking opportunities, among other benefits.

Take advantage of training opportunities provided by health insurance associations

Progress stops for no one, and you need to advance as a professional by keeping your industry skills sharp and current. Take advantage of educational programs and tools to assist you and your employees in knowledge development and career advancement. Many organizations offer information on upcoming seminars, conferences, business development courses and other industry-related programs, in addition to industry certifications.

I recommend: America's Health Insurance Plans (AHIP) offers a variety of educational resources, including virtual seminars, self-study courses and developmental programs. National Association of Health Underwriters (NAHU) members receive multiple educational opportunities, including web seminars and certification programs.

Join health insurance trade organizations that offer a full schedule of events and conferences

Events and conferences are a boon to any business. They give you an opportunity to network and share issues with industry peers. More importantly, they give your company exposure within the industry, and provide you an opportunity to further your relationships with other businesses. Try and pick organizations with nationally-recognized events.

I recommend: Association of Health Insurance Advisers (AHIA) provides an up-to-date calendar of summits, symposiums and other related events. The Association of Insurance Compliance Professionals (AICP) promotes networking by offering information on conferences, events and meetings.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you're considering health insurance trade associations for their online resources, look for one with an active forum where you can discuss issues with industry experts in real time.