Csfbdirect - DIR- Profile

DLJdirect provides online discount brokerage and related investment services, offering customers automated securities order placement and information and research capabilities through the internet and online service providers. The company's service and products include online order entry for stocks, options, mutual funds and U.S. Treasury securities. DLJdirect MarketSpeed, company's proprietary software with enhanced graphics and greater ease of use permitting customers to access DLJdirect's online services. It also includes stock and mutual fund evaluation tools. The company became publicly held in May 1999. Commission and fees accounted for 84% of 1999 revenues and interest income, 16%.