Sports Business Valuation 

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Guide author

Guide to Sports Business Valuation

Your sports business' worth can be easily determined by performing a valuation

By M. Krasniak, Freelance Writer/Editor

Sports business valuation is the method of deriving a market value for your business. Assessing the value of your company should be your first step when you are considering selling or expanding your current business. Many factors go into valuating your sports business, such as the location of your health club or store. Also, regional factors such as the average climate of your area, which determines what types of sporting goods to stock and when. There are plenty of valuation resources out there. For example, you can use an outside valuator to assess the fair price of a business or do it yourself.

Getting a business assessment is an important tool to help you make sound business decisions. Consider following these steps when calculating your sports business’ value:

1. Locate a business appraiser in your area and take advantage of the one-on-one attention.

2. Value your sports business’ unique sector by using resources to like market forecasting report.

3. Do-it-yourself with software to gauge your sports business’ worth.

Action Steps
The best contacts and resources to help you get it done


Contact a local appraiser and purchase a sports appraisal customized for your business

When looking to value a sports business, a local professional will have a better idea of regional economics, allowing you to time the sale of your business better or expansion, for example. A local appraiser will be able to meet with you and explain the different reports and formulas that are necessary for a proper and comprehensive sports business valuation.

I recommend: Gifford, Hillegass & Ingwersen is located in Atlanta, GA and they have many years of experiences doing business valuations for sports business clients as well as many other professional industries. National Business Valuation Group has offices all over the country that perform business valuations for all industries, including sports businesses.

Make use of business reports and analyses to appraise a sports business' unique sector

One way to measure your sports business' worth is by checking industry-specific financial and market reports and analyses. These give you all of the information you will need when valuating your sports business. A general economic report will show how the economy is doing as a whole. A sports industry-specific report will go into much greater detail regarding the performance of the sub-division you are in, such as sports retail shops or health clubs.

I recommend: MicroBilt Corporation has reports that provide the strategic assessment of the sports industry to help you perform your business valuation. Industry Eye provides industry financial data to assist you while you are putting together your sports business valuation.

Think about using specialized software to appraise a sports business yourself

Learn how to value a business by using helpful sports business valuation software. The factors and formulas created especially for valuating a sports business are included, meaning you will get a report tailored specifically to your industry and particular business. Being able to value your business can help you obtain financing if you ever want to sell your sports business or expand your services.

I recommend: Haleo Corporation sells a product called ValuAdder that gives you an accurate sports business valuation in 5 quick steps, saving you time and money. ValuSource sells business valuation software called ValuSource Pro that contains important integrated valuation databases so you have all of the pertinent sports industry information at your fingertips.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Get a sports business valuation at least once a year to ensure the state of your business and financial standing is what you think it is.

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Sports Business Valuation

Your sports business' worth can be easily determined by performing a valuation.
Sports business valuation is the method of deriving a market value for your business. Assessing the value of your company should be your first step when you are considering selling or expanding your current business. Many factors go into valuating your sports business, such as the location of your health club or store. Also, regional factors such as the average climate of your area, which determines what types of sporting goods ... Read more