A stock earnings report does not just contain numbers from a financial statement. These equities earnings reports provide financial guidance for the financial future of the company and all relevant information about the equity. The more often you read the stock market earnings report, the better you become at understanding the information provided therein. At first, the report it may seem confusing, but it will improve your ability to interpret your company’s financial information and adjust accordingly.

Stock earnings report dates are usually on a quarterly basis. A company’s stock earnings report date can fluctuate as the company has 90 days from the end of the quarter to report earnings. Because these reports can have a significant impact of the value of your investment, you should consider the following:

1. Identify the equities earnings reports you want to evaluate.

2. Utilize industry surveys and information on stock earnings to help predict the earnings report.

3. Examine the stock earnings industry research to interpret these reports upon release.

Action Steps
The best contacts and resources to help you get it done

Use the stock earnings research websites for equity identification

There can be more than 100 individual equities earnings reports released on a given day. Given this volume of information, it is impossible to follow the earning reports of every stock. That is why it is necessary to identify a few stocks to evaluate and work from there to use the earnings research properly.

I recommend: Enter in the company name or stock ticker symbol into the NASDAQ or the EDGAR search to obtain information about stock earnings.

Obtain the stock earnings industry reports for the company industry or sector

Without a comparison baseline, there is no way to evaluate if the earnings report is positive. Most companies will have estimates from investing professionals, but it is prudent to understand what the industry averages are before you invest in a stock based on an earnings report.

I recommend: Type the name of the sector or industry of the stock into the Bull Sector search engine. Use TradeTheNews.com to obtain the latest averages for each stock market industry.

Follow the equities earnings reports calendar

Now that you have the company and the industry averages, it is time to evaluate the earnings report for each stock. Part of this evaluation is against the industry but it also heavily weighted against the expectations of the market. A stock can have an excellent earnings report but if it does not meet expectations, the stock price will suffer.

I recommend: View the stock earnings report calendar available at Briefing.com. Register for a free trial at Earnings Whispers. The whisper number is that rumor of what the earnings numbers for a given stock is going to be. This can influence the stock price even before the company releases the actual earnings report.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  While the earnings report is an excellent tool to understand the pricing of individual stocks, there are always going to be a fair amount of stocks whose price does not correlate to the earnings report. This is the irrationality of the stock market that comes with the human element contained in any market.