Balance Bar Company - BBAR- Profile

Balance Bar Company develops and markets branded food and beverage products in convenient, good tasting, balanced nutritional formulations. The products are marketed in natural foods, mass merchandise, club, gorcery, convenience, health and drug stores. The company's product line includes Balance Bar/TM/ and 40-30-30 Balance/TM/ powdered drink mix which contains 40% carbohydrates, 30% protein and 30% dietary fat which is a mixture to sustain energy and satisfy hunger. The company released three new nutraceutically-enhanced Balance Bars under the Balance+/TM/ brand in 1998. The company sells 13 flavors of balance bars and four flavors of powdered drinks. The company does not own any manufacturing facility and it sources all of its requirement through third-party contract manufacturers. The company became publicly held in June 1998.