Celestial Seasonings, Inc. - CTEA- Profile

Celestial Seasonings Inc. manufactures and markets herb teas in the United States, with an estimated 50% market share in the herb tea category. The company markets over 50 tea varieties under its brand name which are sold in major supermarkets, grocery stores and natural foods markets. The company's products are sold all over the country and in approximately 50 other countries worldwide. The export sales accounted for 10% of fiscal 1999 total revenues. The subsidiaries of the company are Botalia Pharma Inc, Celestial Beverages Inc, Mountain Chai Company, Sleep Right Inc and Celestial Seasonings International Limited. Beverages accounted for 89% of fiscal 1999 revenues; Dietary supplements, 8% & Retail sales, Royality Income & Miscellaneous, 3%