Fomento Economico Mexicano SA DE CV - FEMSA.UBD- Profile

Fomento Economico Mexicano S.A.B. de C.V. Formerly known as Fomento Economico Mexicano SA de CV. The Group's principal activities are the sale of soft drinks and beer and the operation of convenience stores. Soft drinks include the production, distribution and marketing of certain Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Venezuela, Colombia, Brazil and Argentina. Beer includes the production, distribution and marketing of beer and is involved in the operation of 6 breweries throughout Mexico. It produces and distributes 15 different brands of beer, of which the 5 most important are Tecate, Sol, Carta Blanca, Superior and XX Lager. Convenience store includes the operation of a chain of OXXO convenience stores. It is also involved in the production and distribution of packaging materials primarily to the beverage industry, including products such as labels, plastic cases, coolers and commercial refrigeration equipment and the transportation, logistics and maintenance services to its subsidiaries and to third parties. Sale of soft drinks accounted for 47% of 2005 gross revenues; retail operations, 27% and beer & other, 26%