Vlasic Foods International, Inc. - VL- Profile

Vlasic Foods International Inc. manufactures and markets food products. The company operates under four segments: frozen foods, grocery products, United Kingdom operations and divested business operations. The frozen food segment manufactures frozen dinners, breakfasts and pot pies and operates in the United States and Canada under the Swanson brand name. The grocery products segment includes Vlasic retail and foodservice pickles and condiments and Open Pit barbecue sauce in the United States. The United Kingdom operations segment includes Freshbake frozen foods, SonA and Rowats pickles and canned beans and vegetables. The divested businesses segment includes the aggregated results from the Kattus gourmet food distribution business and the Swift-Armour Argentine beef business. The products are manufactured and marketed in the United States, Canada and the United Kingdom. The products are sold under Swanson, Vlasic, Hungry-Man, Great Starts, Fun Feast, SonA & Rowats and other leading brands. In January 2000, the company sold, fresh mushroom business, Vlasic Farms, Inc. Frozen food products accounted for 53% of fiscal 2000 revenues; grocery products, 32% and United Kingdom operations, 15%.