Whey protein producers are working overtime to keep health food junkies, body builders and vegetarians satisfied. They're getting creative with flavors and delivery methods, from strawberry flavored powder to a rocky road protein bar.

As knowledge of nutrition becomes more widespread, a greater number of people are thinking about their health. Also, as more news stories are surfacing about cruelty in slaughterhouses, animal lovers everywhere are pushing aside the hamburgers and slurping up protein shakes. Whey protein production shows no signs of slumping, so you're sure to find the right suppliers to stock the shelves of your health food market.

1. Load up on the whey protein concentrate; this is whey producers' biggest seller.

2. Consider that whey protein isolate producers make a product that is lactose, fat and cholesterol free. Customers who are lactose intolerant or who are at risk for heart disease will look for this product.

3. Try offering organic whey protein powder for the environmentally conscious.

Action Steps
The best contacts and resources to help you get it done

Find reputable whey protein powder suppliers

Whey protein concentrate is the most widely used type of protein powder. The protein purity can range anywhere from 30 to 80%, depending on the quality of the brand. This type of protein powder also has a small amount of lactose; lactose is a simple carbohydrate found in milk and can provide a quick burst of energy for someone heading to the gym.

I recommend: Select from over 30 products at FitnessONE. Check out the "Gold Standard" selection offered by Optimum Nutrition.

Give your customers the best by offering quality products from whey protein isolate manufacturers

Whey isolate is 90% protein; it has been filtered of any fat, cholesterol and lactose and is the purest form of whey protein available on the market today. Despite the absence of lactose, this kind of powder can taste a bit milky.

I recommend: Choose BiPro natural unflavored whey protein isolate, produced by Davisco Foods International. Select from chocolate or vanilla Isossential protein powder at Biossential Nutrition.

Recommend the ultimate: organic whey protein

Of all powdered proteins, organic whey protein is the most easily absorbed by the body. A smaller serving packs the same punch as the larger servings required by other types of protein powders, but it doesn't cost a whole lot more. In addition to being nutritionally superior, the process involved in organic production does not include harmful pesticides and is better for the environment and the body.

I recommend: Check out the selection of natural Ergogenics New Zealand whey protein powder. PaleoMeal organic whey protein, produced by the reputable Designs For Health, comes in three flavors and is available in jars or packets.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Whey protein manufacturers make a large variety of protein bars that are individually packaged for health conscious people on the go. It's wise to stock these items in your store as they're sure to be best sellers.