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Guide to Food and Beverage Distributors and Wholesalers in Wisconsin
Locate food distributors in Wisconsin to stock your shelvesWisconsin food distributors must allow you to implement proper inventory management. This is especially important in maintaining profitability on low-margin items where knowledge of customer buying patterns is critical when choosing food distributors. Wisconsin food and beverage distribution can be further complicated by promotions, seasonal availability and the large differences between wholesale and resale purchase units.
When selecting one of the food and beverage distributors and wholesalers in Wisconsin, choose one that will increase your bottom line by allowing you to do the following:
1. Maintain your stock levels to prevent lost sales by minimizing the impact of excessive shrinkage and expiration. Reliable delivery, therefore, is crucial for determining the optimum order quantity and re-order point.
2. Save on shipping costs through advance replenishment, order consolidation and optimized price breaks. This will help you plan promotions and other sales-related events.
3. Increase customer retention and service levels.
Action Steps
The best contacts and resources to help you get it done
Buy food and beverage from major Wisconsin food wholesalers
Some food and beverage wholesalers cover most of the country and usually cater to grocery store chains. However, they also may be able to deliver to regional franchises and independent stores.
I recommend:
Golden State Foods is one of the largest diversified food suppliers in the industry and primarily serves restaurants. It lists the city, state, address and phone number of each location. Sysco is a leading supplier of food, preparation and serving items. A clickable map on Sysco's website displays its locations throughout the United States and Canada.
Purchase food from a regional food wholesaler in WI
Regional suppliers usually serve smaller businesses in second tier markets. They may also distribute gourmet and other specialty food items.
I recommend:
S. Abraham & Sons is a wholesale distributor of grocery and other consumer items to retailers in Illinois, Indiana, Kentucky, Michigan, Minnesota, Ohio and Wisconsin. Fox River Foods is a broadline distributor that serves groceries to Illinois, Indiana, Michigan and Wisconsin.
Select a local independent Wisconsin beverage distribution company
Local Wisconsin beverage distribution companies can provide more personalized service to smaller convenience and grocery store owners. This additional time and attention can create a business relationship not found with larger distributors.
I recommend:
Milwaukee-based Beloit Beverage Group primarily distributes domestic beers to southern Wisconsin. Appleton-based Wisconsin Distributors Appleton is an Anheuser-Busch wholesaler for the Fox Valley.
Tips & Tactics
Helpful advice for making the most of this Guide- Identify any particular buying habits of your customers. For example, if your store caters to a particular ethnic group, you will want to use a food distributor in WI that specializes in foods from that ethnic group. Many wholesalers also specialize in a particular type of food such as ice cream, cookies or chips.
- Get frequent price checks from food wholesalers in Wisconsin. The grocery market can be extremely volatile, especially on seasonal items. Additionally, a distributor that has a surplus of perishables will be more willing to negotiate on price and a regular customer is more likely to get a discount.
