General Mills Inc - GIS- Profile

General Mills, Inc.. The Group's principal activity is to produce and market packaged consumer food products. The food products include cereals, desserts, flour and baking mixes, dinner and side dish products and organic products. It operates in three segments. U.S. Retail segment markets retail products primarily through its own sales organization, supported by advertising and other promotional activities. Bakeries and Foodservice segment markets mixes and unbaked, par-baked and fully baked frozen dough products to retail, supermarket and wholesale bakeries. International businesses segment consist of operations and sales in Canada, Latin America, Europe and the Asia/Pacific region. It also markets its products to foodservice operators, convenience stores and vending operators. The Group's brand names include Cheerois, Wheaties, Lucky Charms, Chex and Pillsbury. On 03-Mar-2006, acquired Elysees Consult SA and Uncle Tobys Cereal business in fis 2007. US Retail accounted for 69% of fiscal 2006 revenues; International, 16% and Bakeries and Foodservice, 15%