Kellogg Company - K- Profile

Kellogg Company. The Group's principal activities are to manufacture and market ready-to-eat cereal and convenience food products. The products include cookies, crackers, cereal bars, toaster pastries, frozen waffles, meat alternatives and other products. The products of the Group are marketed under brand names, which includes Kellogg's, Cheez-It, Keebler and Murray and Austin and Famous Amos. The manufacturing activities of the Group are carried out in 17 countries and are marketed in more than 180 countries.The Group's largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 18% of consolidated net sales during 2006. Manufactures and markets ready-to-eat cereal and convenience food products