AURORA FOODS - AURF- Profile

Aurora Foods. The Group's principal activity is to produce and market branded food products. The Group operates through three segments: Retail: Sells or distributes products through supermarkets, grocery stores and normal grocery retail outlets. Food service: Sells branded and non-branded products to restaurants, business, industry and schools. Other: includes sales of branded and private label products to club stores, the military, mass merchandisers, convenience, drug and chain stores. It operates solely in the domestic market. Major brands include Duncan Hines(R), Lender's(R), Log Cabin(R), Mrs. Butterworth's(R), Van de Kamp's(R), Mrs. Paul's(R), Aunt Jemima(R), Celeste(R) and Chef's Choice(R). Retail accounted for 78% of 2002 revenues; Food service, 8% and Other, 14%