QUAKER OATS COMPANY (THE) - OAT- Profile

The Quaker Oats Co.. The Company is a manufacturer and marketer of packaged food and sports beverage products. The company manufactures hot and ready-to-eat cereals, pancake syrups, grain-based snacks, cornmeal, hominy grits and flavored rice products. The Company own a number of trademarks such as: Quaker, Cap'n Crunch, Life, Quaker Toasted Oatmeal, Quaker 100% Natural, Quaker Oatmeal Squares for breakfast cereals, Gatorade, Gatorade Frost and Gatorade Fierce for thirst-quenching beverages, Quaker and Quaker Chewy for grain-based snacks, Rice-A-Roni and Near East for value-added rice and grain products, Pasta Roni for value-added pasta, Golden Grain and Mission for pasta, and Quaker and Aunt Jemima for mixes, syrups and corn goods Quaker, Quaker Oatso Simple, Cruesli, Honey Monster, Sugar Puffs and Scott's for breakfast cereals, Coqueiro for fish and Gatorade for thirst-quenching beverages. Prepackaged food products accounted for 58% of 2000 revenues & beverages, 42%.