Sales leads for the food and beverage industry can either make or break your career with a particular company. You have goals to hit, and they have goals to hit. By using food and beverage sales leads to increase your food and beverage sales and your portfolio of customers gives you a return on investment that will outweigh the cost.

Food and beverage sales is a competitive industry, with all of the sales folks fighting over the best customers and placement. Utilizing sales leads for the food and beverage industry will help you go from low percentage of sales from no background cold calls, to being able to close the deal because you know that the other person on the line is already seeking a product like yours.

To find a food and beverage sales leads provider that suits your needs:

1. Determine how many accounts you are currently working with, and then determine your goal target amount.

2. Determine if you have the budget to purchase a leads list.

3. Look to see that the company you are interested in purchasing food & beverage sales leads from provides you samples to preview before purchase.

Action Steps
The best contacts and resources to help you get it done

Start with restaurant leads

Putting your foot in the door with a name to an establishment is critical to your success. Restaurant leads will help give you just the edge you need to not only put your foot in the door, but to close the deal as well.

I recommend: You can do a free trial at Restaurant Activity Report. The Food Service Report can give you weekly reports by region by fax or by email. The FoodService Lead Report can help you work your way into restaurants, night clubs, bars and hotels.

Increase your beverage sales

Utilize food and beverage industry leads to cement your beverage sales status with your company. Don't be afraid to put yourself out there to meet new people and calling prospective new customers.

I recommend: Attend the Americas Food and Beverage annual tradeshow to meet new people, generate new beverage sales leads and mingle with industry insiders. Horizon Data offers you a free section on food and beverages if you scroll midway down the page. You can also purchase leads from them.

Find sales leads for the food and beverage industry online

Food service leads can easily be found on the web through one of the many lead generation providers.

I recommend: America's Food Service Industry Database offers you large lists at relatively low prices. Food Industry News is a great lead provider for their customers in the Chicagoland area. Sales Spider is another food industry sales lead provider.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Once you have purchased your lists, keep your own database of the information to keep accurate records of who you have called upon, as well as keep track of how successful the leads purchased are.