Keebler Foods Company - KBL- Profile

Keebler Foods Company. The principal activities of the Group are manufacturing and distribution of cookie and cracker products. The company operates through its subsidiaries. The company also produces a variety of other consumer food products including ice-cream cones and pie crusts. The products of the company are marketed under the brands KEEBLER, CHEEZ-IT, CARR'S and FAMOUS AMOS. On March 2000, the company acquired Austin Quality Foods, Inc. The company sold the Birmingham, Alabama, North Little Rock, Arkansas bakeries and SUNNY and GREGS brands to the Consolidated Biscuit Company during the first quarter of 2000. In the second quarter of 2000, the company sold the New Jersey manufacturing facility. Branded segment accounted for 77% of 2000 revenues and specialty segment, 23%.