Radio New Zealand International

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National short wave radio station that broadcasts to the island nations of the Pacific.

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Radio New Zealand International
New Zealand's shortwave station, which broadcasts to the island nations of the Pacific.
www.rnzi.com

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Planning a Radio Advertising Campaign

By Jenni Simcoe, Writer

Rush hour commutes provide a captive audience for your message.

Radio advertising can open the doors of your business to new customers; introduce events, new products and services; and repetitively brand your business. Before you run out and purchase a 30-second spot, you need to determine the five W's about your campaign, including: Who is your target market? What will your advertising copy communicate? When is the most effective time to reach your target audience? Where will your ads be ... Read more

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Radio New Zealand International

Recent Questions

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What WorksTM for Government & Trade

Planning a Radio Advertising Campaign

What Works^TM for Government & Trade