Department for Communities and Local Government 

Marketing in Your Local Community

By Lou Bortone, Creative Director, Granite Planet Productions For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities. The keys to effective community marketing can be summed up with three guidelines: Get local: target your marketing efforts down to the neighborhood level Get involved: participate in the community to generate ... Read more