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Finding a Direct Marketing Mailing List

By Chris Caggiano A good mailing list is the key to any successful direct-marketing campaign. You can develop one of your own as you grow and acquire customers, but you can also rent or lists from numerous brokers and vendors. Marketing lists typically cost from about $40 to over $100 per thousand names for one-time use. Some lists are available for an outright buy. Mailing list must-haves include: Prospects with a history of purchasing in ... Read more