Trade growth through international trade promotions is one of the best ways to expand your current business. The world is getting smaller every day and more and more markets are opening up through international trade promotions. While governments send dignitaries to other countries for promotion of international trade, private industry can tag along and take advantage of the favorable trade conditions opened up.

International trade promotion utilizes many of the same marketing applications as national trade. But because of the various rules and regulations governing international trade promotions, you should consider hiring a trade promotion management team to help you with the transition. Through trade promotion analysis, consultants can:

1. Find the markets best suited to your international trade promotions

2. Make the connections to begin your promotion of international trade

3. Set up the processes that you can follow to increase your growth in international trade

Action Steps
The best contacts and resources to help you get it done

Utilize the expertise of consultants and government agencies

While you go about the business of your company, professional trade promotion management agencies are out making the connections. Rather than reinventing the wheel, take advantage of an international trade promotion agency that has already vetted the countries most suited for your trade promotion.

I recommend: The International Trade Administration has international connections ready for you to utilize. You can get advice and attend trade shows organized by the U. S. Commerce Department. TradePort has numerous opportunities available for international trade promotion.

Avoid cold calling on foreign markets with introductions from a trade promotion professional

An international trade promotion organization can save you time and money by introducing you to the decision-makers in overseas markets where you decide to instigate international trade promotions. Customs and traditions have been overcome and you can jump right in with your trade promotion utilizing an international trade promotion agency.

I recommend: Nevel International is an international trade promotion organization with extensive worldwide connections. Contact the World Trade Center Association for introductions to contacts around the world.

Avoid costly errors by using an international trade promotion organization

While you are busy fulfilling orders and increasing production, leave your growth in international trade to a consultant who knows the ropes. The ideal markets have been identified, introductions made and the sale is closed. The work has just begun when you deal with trade growth. Setting up the procedures and accountibility to keep the trade going smoothly should be contracted out if your team is not proficient in international trade.

I recommend: Synetics Group has the software and expertise in place to deal with your growth in international trade. MEI specializes in orchestrating the execution of your trade promotions.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Don't rely on family members and friends of friends to try to set up global markets for your products. Too many conflicts are possible that could harm favorable trade relationships.