The trade show industries offer great opportunities to get your name out and to make additional contacts that could turn into sales. Many companies even make direct sales at various types of trade shows and gain valued customers. Through a niche trade show you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Trade show types are easily accessible through industry associations and vendors. You should plan ahead and include at least one target trade show in your annual marketing budget. Check for a trade show specialty to find which targeted trade show will be the most beneficial and then make your best showing. There are a number of ways you can participate successfully in trade show industries.

1. Find well-attended types of trade shows

2. Set up an eye-catching booth at a targeted tradeshow

3. Look for good exposure through a trade show industry guide

Action Steps
The best contacts and resources to help you get it done

Investigate regional and national trade show industries

Whether you are trying to reach consumers or businesses, target trade show consultants can steer you in the right direction to reach your potential customers. You should find the right trade show specialty to get the most out of your investment.

I recommend: You can receive a free initial consultation from Trade Show and Direct Selling Consultants. They can find out your needs and direct you to the best niche trade show for your needs. The Adventure offers assistance in sorting through the various trade show types to help you find the best return on your investment. The Trade Show News Network offers a comprehensive database of trade shows around the world.

Make the most of your target trade show

Take the time to find out how you can make a great presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Put your services and products on display in a smart-looking exhibit space and give away promotional items to carve a niche in your visitors' memories. Consider renting your booth and exhibit tools so that you can change your look at every trade show.

I recommend: Exhibit Deal gives you an option to buy the rental display equipment if you find that it really works for your trade show display. Trade Show Direct carries everything from table top displays to large room-size booth material to make your exhibit stand out.

Get your name out there in a trade show industry publication

Whether you are participating in a targeted trade show with an exhibit or not, you can find other ways to take advantage of the vast number of potential customers in one place through other types of trade shows' services, such as sponsorships, seminars and advertising opportunities.

I recommend: The American Society of Association Executives sponsors regular trade shows and seminars as well as publishes a magazine that offers a number of advertising opportunities to reach others in the trade show industry. If you’re not sure where to start, Trade-Show-Advisor can help you research the various types of trade shows to find the best ways for you to advertise, including landing a speaking gig, creating a booth and advertising in the directory.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Attend a targeted trade show or send key employees to check it out before you make any decisions about which trade shows will benefit your organization.