Accounting trade show services give you an opportunity to show off your products and services to potential clients who visit your accounting trade show booth. Make an effort to find an accounting trade show display board that will capture the attention of trade show visitors and will extend your company message clearly and quickly. Many visitors will only pass by your accounting trade show booth so you need to provide them with a reason to stop by and talk to your representatives who are working the accounting tradeshow display.

Consider using an interactive accounting trade show design that offers games and prizes. There are a number of accounting trade show rentals that are made for this purpose. An accounting trade show setup can include anything from a wheel of fortune to a putting green or a live magician. While the show attendees are engaged with your accounting trade show display case, you have more of a chance to talk to them about your company. Find a number of ways to stand out with your accounting trade show exhibit at important industry trade shows.

1. Find the best accounting trade show design

2. Utilize accounting trade show rentals

3. Take advantage of accounting trade show services

Action Steps
The best contacts and resources to help you get it done

Look for a unique accounting trade show design

You will be among other trade show exhibitors trying to capture the attention of the attendees who come to the show to see what's new and to meet possible new vendors. Whether you offer them something to do at your booth or you hand out useful promotional items, you need to find a way to make yourself stand out among the competition to get the attention of the trade show attendees at the big trade shows.

I recommend: Stand out with your attention-getting booth at the AICPA National Tax Conference. Be a hit at trade shows by handing out sticky notes in the shape of a dollar sign from ePromos.

Use a local accounting trade show setup

Many local companies rent trade show booths that they will set up and break down for your convenience. If you don't want to spend time setting up an attractive booth, call ahead to the trade show organizers to get referrals to local businesses that can take up that slack for you. You can show up for the opening of the trade show and get to work without worrying about the details.

I recommend: Look for local trade show companies to help you as you travel around the country to attend the events sponsored by the American Accounting Association. You’ll want to make a memorable impression at your booth at the trade shows put on by the American Society of Women Accountants.

Get a good spot to attract visitors to your accounting portable trade show exhibit

As visitors move around the trade show floor, there are spots where delegates congregate, sometimes near food stands, or by the show entrance. Register your company early for the show so that you can request the best placement for your accounting trade show exhibit. Consider sponsoring the show and you may even get banners and other advertising that will point buyers to your booth.

I recommend: Get involved with the trade show and conference events of the Association of Government Accountants to meet some of those important government buyers looking for your services. Find a good spot on the floor at one of the events sponsored by the Association for Accounting Administration.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  The people who work your booth are just as important as the accounting trade show design you use. Once you've attracted the visitors to your exhibit, you need to have outgoing and persuasive workers in the booth to make sales and gather information for follow-up with potential clients.