Accounting trade show marketing is an integral part of any overall trade show strategy. Your company can have the best product or service available in the market, but a poor accounting trade show marketing effort will not get that message to customers. These trade shows are excellent opportunities to reach new customers and expand your sales revenue. With a concerted marketing campaign this is something any company can achieve.

When you undertake accounting trade show marketing, your company should know the audience. Accounting trade show giveaways must be appropriate for the setting and the customer that you are trying to reach. Before spending the money and time on an accounting trade show marketing follow-up or advertising, there are few things to consider:

1. Make preparations for the accounting tradeshow promotions prior to the event.

2. Purchase accounting trade show marketing items.

3. Contact the customers after the accounting tradeshow marketing effort.

Action Steps
The best contacts and resources to help you get it done

Plan for the accounting tradeshow marketing

The marketing for an accounting trade show begins well in advance of the date you will attend. It begins with notifying potential customers in the area of your presence at the event. Therefore, rather than having to go to the customer, they can come to you. Just showing up at the trade show will not maximize the potential sales contacts available.

I recommend: Contact the Association for Accounting Marketing for help promoting your accounting firm at the trade shows. Examine the tutorial from Universal Accounting on trade show advice.

Obtain accounting tradeshow giveaways

In order increase the accounting trade show traffic it is helpful to use giveaways. These items will help the attendees remember your company long after they leave the accounting trade show.

I recommend: Examine the giveaways that other companies handed out at Accounting Software Consulting Conference in 2007. Order accounting tradeshow marketing items from Epromos.

Speak to potential customers after your accounting trade shows advertising

After the event, you will want to contact the attendees as soon as possible. That way the event and what you talked about with them is fresh in their minds. This accounting tradeshow follow-up is as important as any part of the process.

I recommend: Follow these post trade show tips offered up in an article by Jeffrey Gitomer in the San Diego Daily Transcript. Use the software from Connections Data Services to track your trade show marketing contacts. This software will make it much easier to organize your post trade show marketing effort.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Understand that all of your accounting trade show sales will come after the event. The trade show is for making contacts and setting up sales meeting. Rarely if ever will you make a sale at the trade show. The sales revenue will come afterwards.