Marketing tradeshows are perfect venues to reach a multitude of customers, potential clients and other vendors in one place. With an eye-catching and unique booth you can use the advertising tradeshow to make an impression while you develop additional trade relationships. Through an advertising trade show guide you can find the best regional and national marketing trade shows where you’ll likely get the most business.

Advertising trade show services abound that can assist you in setting up a memorable advertising trade show booth. Interactive displays and audiovisual components in the booth will set you above the other exhibitors and attract visitors to your exhibit. Shoot for a good spot on the trade show floor and get well positioned in the advertising trade show directory to make the most of the experience. There is wealth of advertising trade show information that can help you to get a good return on your investment.

1. Get advertising trade show information through industry associations

2. Make yourself memorable at marketing trade shows

3. Use new technology in your advertising tradeshow exhibit

Action Steps
The best contacts and resources to help you get it done

Plug into advertising trade show information

While you are reading industry magazines and newsletters to stay on top of marketing trends and changes, keep an eye out for an advertising trade show guide that gives you a list of upcoming advertising tradeshows. Get on email lists and mailings for the shows so that you can take advantage of early registration.

I recommend: The American Marketing Association hold regular trade shows and will keep you informed of other important shows through emails and newsletters. Members of the Interactive Advertising Bureau are in-touch with all the hot trade shows around the country.

Make the most of advertising trade show services

Take the time to find out how you can make a great presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Use banners and promotional items to give the trade show attendees a reason to stop and spend time at your booth. Make sure your name and contact information is imprinted on anything you hand out at marketing trade shows.

I recommend: Get set up at a booth at a tradeshow sponsored by the Association for Integrated Marketing. The Independent Book Publishers Association offers a unique tradeshow opportunity for marketers in the publishing industry to find clients and meet other marketing professionals in the industry.

Utilize new marketing trade show services

With all the advances in the advertising industry, you should take advantage of new, exciting electronics to show your potential clients that you are among the industry leaders. Between audiovisual platforms and interactive displays, you can stand out at any advertising trade show.

I recommend: Go all out with lighting, red carpets and velvet ropes from Millers Rentals. Show off your interactive and tech displays at one of the many Ad-Tech trade shows throughout the country.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Try to get on the speaker program at the next marketing trade show you attend. Trade show planners are always looking for qualified speakers to give advertising trade show advice and other marketing-related topics for their breakout seminars.