An appealing marketing or advertising trade show exhibit can get your company's products and services viewed by thousands of potential costumers. First your company needs to view other exhibits to see components they want to use. Then you can begin creating.

When creating an advertising trade show exhibit, decide if you want to create it from different elements or if you want a professional team to design the exhibit. Professionally made exhibits are normally more expensive than piecing an exhibit together. However, in these exhibits, all the components are designed to fit each other. Buying or renting elements is a good choice for smaller companies or companies that don't often exhibit. These can be personalized or left plain to upgrade later. Display boards are commonly used in all sizes of trade show booths. Promotional items are also used as giveaways to potential costumers. To design an appealing advertising trade show booth:

1. Have a professional design team create your advertising trade show exhibit.

2. Save money buying or renting advertising trade show display elements.

3. Convey information with a marketing trade show display board.

4. Remind visitors of your advertising trade show exhibit with promotional items.

Action Steps
The best contacts and resources to help you get it done

Hire a professional team to design your advertising trade show exhibit

Professional trade show exhibit companies create ready to use full exhibits for businesses. These exhibits are customized to fit the exhibitors needs. Large businesses that exhibit often invest in these exhibits.

I recommend: Have a team design and create a advertising portable trade show exhibit at Professional Exhibits & Graphics. MOD Display will render and create a trade show exhibit and package it in a marketing trade show display case. Search for professional designs buy exhibit size and locate an exhibit with advertising trade show setup at Abex.

Buy or rent display components for an marketing or advertising trade show exhibit

Many companies choose to design their own marketing or advertising trade show exhibit. Buying components as you need them and designing your own exhibit gives you freedom to change the exhibit as needed. Companies that do not exhibit at trade shows regularly or are new to exhibiting at a trade show often rent displays to save money.

I recommend: Buy a marketing and advertising trade show display case and other trade show display components at StarPower Displays. Shop Exhibé Portable to find advertising tradeshow display items with easy marketing trade show setup, including literature stands for marketing and adverting information. Superior Displays carries marketing trade show rentals and advertising trade show rentals in varying sizes. Primary Simulation a variety of audio and video aides to assist you in displaying your advertising products or services.

Organize information with an advertising display board

Use display boards to show a large amount of information about one product or service. Display boards range in size from table top displays to free standing displays eight feet in height.

I recommend: Buy a Velcro marketing trade show display board at North Sculpture Displays. Camelback Displays has advertising trade show display boards in a variety of sizes including table top displays. Request a catalog or buy a marketing trade show display board online at Additions Exhibit Systems.

Give out promotional items in your advertising trade show booth

Promotional items are free gifts that are given to potential costumers. Marketing and advertising trade show booths have these items printed with the company name to remind customers as they use the item.

I recommend: Search the online catalog at ePromo Promotional Products for the advertising and PR industry. Motivators allows customers to search through the advertising and PR promotional items by price.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Pack enough promotion items, samples and business cards for at least half the amount of projected visitors to the advertising trade show exhibit.