Increase your aerospace trade show's advertising success by boosting your aerospace trade show traffic and building a better lead base. Aerospace trade show promotions are crucial to bringing people to your booth as well as retaining their attention. Send them away with memorable swag and effective marketing pieces to stay top of mind with them.

Aerospace trade show promotions can be as simple as cup or pen, to a moderate swag item like a shirt or a USB thumb drive to something more expensive like luggage or leather planners. Big contracts are at stake, so don't be afraid to invest large sums into your presentation and in your marketing materials. You only have one chance to make a good first impression.

To make the most of aerospace trade shows advertising and marketing tools and resources:

1. Start by figuring out which aerospace events are the most economical and practical for you to attend and exhibit at.

2. Give away memorable info tech trade show promotions and swag items.

3. Consider boosting your aerospace tech trade show marketing with the help of a consultant or a show producer.

Action Steps
The best contacts and resources to help you get it done

Find out where the aerospace trade show marketing opportunities are

First you'll need to track down your aerospace tradeshow marketing opportunities. Then you can determine which shows are the most cost effective and profitable for you to attend and market at.

I recommend: Start by looking at the events available at the Trade Show News Network. Look at listings at Expo Central. Check out how the US helps promote US aerospace and defense goods overseas through the US Commercial Service trade show events.

Increase your aerospace trade show traffic with great swag items and interesting booth features

Make your aerospace trade show marketing booth memorable. Ensure that your aerospace trade show giveaways and your aerospace tradeshow promotions have high retention and high visibility for your company.

I recommend: Consider the airplane promotional items available at USimprints. Think about On-Demand or Intercept Marketing services from In Motion Promotion for your next trade show event. You could integrate the services of Audience Response Systems into your next trade show. Use one of their self service packages for a self paced or operator paced interactive experience. Browse the aviation category at Adco Marketing for aerospace trade show giveaways.

Use a consultant to help you with your aerospace trade show marketing

Brainstorm your aerospace trade shows advertising ideas with the help of a paid marketing consultant. Utilize them in helping you with your aerospace trade show sales follow-up to maximize your leads collected and effectively conduct your follow-up communication.

I recommend: Consider hiring TradeShows Plus! for your marketing research and marketing investment ideas before your next trade show. Think about bringing Aero Business Group on board to help you as a marketing consultant before the show. Aerospace Marketing is another industry marketing group to consider. You can also consult with aerospace and defense marketing specialists Bennett-Davis-Nakazawa for more ideas and information.

Purchase display items for your aerospace tradeshow marketing booth

Invest in quality aerospace trade show marketing displays and signage. Purchase high-quality, durable items that will last from year to year.

I recommend: Buy portable displays and large format signage from Benchmark Imaging and Display. Successful Events can help you with displays, table throws, traffic builders and identification products.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Use 'edutainment' in your aerospace trade show marketing to both educate and entertain your visitors. Teach your guests, while exciting them about your product or service.
• •  Use aerospace tradeshow giveaways that are branded in such a way that the recipient can't miss your name every time he or she uses the item.