An agriculture trade show exhibit is a great way to show off your agricultural good or service. Whether you sell tractors and equipment, offer supplies via a storefront and website, or provide services to farmers, market your goods to your customers at as many trade shows as you can.

An agriculture tradeshow display is a great way to create branding for both your name and your product. You can choose to purchase the components of an agriculture trade show display, or you can locate merchants that specialize in agriculture trade show rentals. If you sell large items, like tractors and combines, you may need to be creative with your agriculture trade show design because of space limitations.

Keep the following in mind as you design your farming tradeshow display:

1. Your agriculture trade show exhibit should be creative and fun for your customers.

2. Your exhibit should be easily portable from one trade show to the next.

3. Your agriculture tradeshow display should result in a larger customer base for you.

Action Steps
The best contacts and resources to help you get it done

Arrange agriculture trade show display board and table tops in an attractive manner

Because booth size and configurations can vary from show to show, purchase or rent farming trade show booth displays that you can arrange in a variety of ways. Many companies offer display boards and table displays that work as modular pieces in an infinite number of configurations.

I recommend: Your agriculture trade show setup can be different at each farm show with an agriculture trade show display board from Displays2Go. Power-Graphics Digital Imaging offers a large selection of agriculture portable trade show exhibit pieces. You can choose from briefcase displays, pop-up displays or linear tabletop displays.

Set up lighting and electronic displays in your agriculture trade show exhibit

After you set up your display boards and tables with your products, focus the attention of your customers with special lighting effects. You can also use flat screen televisions and LCD projectors connected to a laptop computer to showcase large products you may not have room for in your booth space.

I recommend: Pegasus Associates Lighting can help you set up lights at your next farming trade show booth. If you don’t want the expense of buying expensive electronic equipment you may not use often, use farming trade show rentals from Rentacompter.com instead. Its selections include LCD projectors, flat screen televisions and computers.

Make everyone want to find your agriculture trade show exhibit

Whether you offer games or great gifts, put your name on them. Branding makes customers remember who you are and what you sell. Every time you give something away, make sure you get the recipient's name, address, phone number and email. You can quickly expand your customer base in this manner.

I recommend: Imprint your business name on one of the products at Successful Events and offer the free gift if a guest signs up for your mailing list. Farmers love “farmer hats” or “gimme hats,” so put your name on hats from PoorRichardsPromos.com.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  As soon as possible after the trade show, send your new customers a friendly letter or email asking for ways for you to improve your agriculture trade show exhibit. Don't try to make a sale at this point. Also provide a way for them to opt out of your mailing list or email service. Those that respond to your letter are more than likely interested in your product, and not out for the free gift. Those are the people you want to continue to cultivate as business partners.