Agriculture tradeshow marketing can increase the value of your exhibitor fees by pumping up your agriculture trade show traffic. Bring more visitors to your booth to make agriculture trade show sales by offering special agriculture trade show promotions and passing out useful agriculture tradeshow giveaways.

Take advantage of agriculture trade shows advertising in the directory or as a sponsor of the show. Agriculture trade show giveaways will keep your name in front of your prospects long after they leave the show and help as you make your agriculture tradeshow follow-up calls. Utilize every avenue available to increase agriculture trade show traffic with a number of targeted agriculture trade show marketing vehicles.

1. Send out notices of agriculture tradeshow promotions

2. Ask about agriculture trade shows advertising opportunities

3. Leave an impression with agriculture tradeshow giveaways

Action Steps
The best contacts and resources to help you get it done

Let your clients know about farming tradeshow promotions

Many trade show exhibitors offer short-term specials to visitors who make a decision to buy during the show. Send out emails and announcements letting your clients know what kind of offers will be available at your booth during the show. Add your agriculture trade show sales and promotions to all your other advertising copy leading up to the date of the important trade shows.

I recommend: Get clients and new prospects to visit your booth at the Sustainable Ag Expo. Woodworking professionals in the ag industry meet and trade leads at AWFS.

Purchase additional agriculture trade shows advertising

Most trade shows are put on by non-profit associations that rely on member sponsorships to pay for the hall and all the expenses incurred in putting on a major trade show. Sponsors usually receive additional marketing opportunities by having their name placed prominently in show marketing materials and the agriculture trade show guide.

I recommend: The Virginia Farm Show attracts both full-time and part-time farmers and offers numerous opportunities for additional marketing to the show's visitors. A huge show that serves the Northeast is the Harvest New England Agricultural Marketing Conference & Trade Show.

Send visitors home with great agriculture trade show giveaways

Most every exhibitor will have some kind of promotional item to give to visitors. Giveaways range from inexpensive pens and sticky notes to mugs, caps and bags. In addition to the cheaper farming tradeshow giveaways you hand out to every visitor, keep some better quality items under the table to give to more serious prospects so they will remember you when you call on them later.

I recommend: Find important events at which you’ll want to leave a lasting impression through the National Association of State Departments of Agriculture. Pass out your giveaways from your booth at the Agriculture & Applied Economics Association's regular trade shows and conventions.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Ask the trade show sponsors for a better spot for your exhibit booth if you agree to buy extra agriculture trade shows advertising. Placement on the trade show floor can make a big difference in the amount of agriculture trade show traffic you receive.