Air Conditioning trade shows provide great opportunities to get your name out there and to make additional contacts that could turn into sales. Many vendors make direct sales at air conditioning tradeshows. Through air conditioning trade show services you can make a powerful presentation that will get you noticed among your peers and recognized as a leader by your clients.

Air conditioning trade show information is easily accessible through industry associations and vendors. You should plan ahead and include at least one air conditioning tradeshow in your annual marketing budget. Check with an air conditioning trade show directory to find which air conditioning trade show guide will be the most beneficial. There are a number of ways you can participate successfully in air conditioning trade shows.

1. Sort through the air conditioning trade show advice

2. Set up an eye-catching booth for the air conditioning trade show

3. Make a lasting impression at air conditioning trade shows

Action Steps
The best contacts and resources to help you get it done

Stay in the loop through an air conditioning trade show guide

You can find an air conditioning trade show directory through your industry associations and publications. Look for the air conditioning tradeshows that will help you to effectively reach your potential customers. Explore various air conditioning tradeshows to help you find the best place to get a high return on your investment.

I recommend: As a member of Air Conditioning Contractors of America you will be kept up-to-date on all the industry trade shows as well as create a network of peers and potential clients. Join the American Society of Heating, Refrigerating and Air Conditioning Engineers to find out about important tradeshows and events.

Make the most of your air conditioning trade show information

Set up your air conditioning trade show presentation and create the kind of booth that will draw customers and curious clients to your exhibit. Put your services and products on display in an attractive exhibit space that emphasizes your image. Send key employees to work the booth so that you can collect leads and develop relationships with potential and current clients.

I recommend: Become an exhibitor at AHR Expo and prepare to work hard because it’s a very well-attended air conditioning trade show. The Mobile Air Conditioning Society has a trade show and convention that is smaller but may be better for you to reach your target audience.

Keep your air conditioning tradeshow message fresh

Give your booth visitors a unique item imprinted with your name and logo that will be used to keep your name in front of them long after they leave the air conditioning trade show and carve a niche in their memories. Change your exhibit so that you will always have a fresh approach at the big shows that can prove beneficial to your business.

I recommend: HVAC Comfortech is one of the largest tradeshows that is visited by thousands of contractors, facility managers and other leading industry professionals. You could find a niche market at the Indoor Air Quality Association’s annual trade show and expo.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Attend a few air conditioning tradeshows or send key employees to check them out to find which might be the most useful for your business.