Amusement trade show marketing can help you increase your customer base. Trade shows for businesses in the amusement industry are a good source of new revenue because potential customers can see what your amusement business has to offer over others. Businesses who specialize in providing rides, games and even concessions can benefit from participating in a trade show.

Amusement trade shows are not long events. Because of this, you need to have your amusement trade show advertising and amusement tradeshow giveaways in order. It's important to make the best use of your time and set up an exhibit that will attract customers. You also need a game plan set up for your amusement tradeshow follow-up.

1. Construct an exhibit with amusement tradeshows advertising materials. This can be flyers, pamphlets or large posters.

2. Have an ample supply of amusement trade show giveaways. Have your company name and contact information printed on them and hand them out to anyone who passes your display.

3. Perform prompt follow up on any potential new customers.

Action Steps
The best contacts and resources to help you get it done

Bring potential customers to your booth with amusement trade shows advertising

Have an eye-catching display that will draw potential customers to your booth and help increase your amusement trade show sales. You can integrate the use of media, banners, flyers or a large backdrop that highlights one of your biggest rides or has an image of a particular new game you'd like everyone to see. If you want to bring a little more 'amusement' to your booth, consider hiring live entertainment.

I recommend: Impact Displays offers custom trade show displays that are easy to set up, eye-catching and are designed with your company in mind. You can provide them with digital pictures of your rides or games and have them incorporate them into your display to really customize it. Consider providing a virtual, 4 seat roller coaster ride for your potential customers to try out from Interactive Entertainment Concepts.

Keep your company name in customer's minds with amusement trade show promotions

In addition to an eye catching display, you need to have items that your booth visitors can take away with them. This can help keep your company name fresh in their mind. It can be as simple as some toys or games that are emblazoned with your company logo, or you can go high-tech and incorporate music or video.

I recommend: For something fun and whimsical, consider hiring Dance Heads for your booth. Your potential customers can sing along to songs while having their heads superimposed on dancers bodies and take home a DVD copy of their performance. If you are looking for something smaller, order from Poor Richard Promos. This company offers personalized toys like a Rubik's Cube, play foam and a jellyfish yo-yo.

Follow up with visitors from your amusement trade show traffic

After the amusement trade show is all said and done, you must remember to promptly follow up with your visitors. You should aim to have this done within the first 48 hours after the trade show has ended. Prompt follow-up is often forgotten, but is important. You want to contact your customers while they still have your company fresh in their minds.

I recommend: Hire a professional follow-up service, such as Advanced Business Calls. They will personally call each of the leads you acquired at the amusement trade show. Direct Opinions will also call all of your leads, but in addition to that, they will help you create a pre-qualification list for use at the tradeshow.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  The more high-tech and flashy you make your booth, the more visitors you will have. Be sure to have enough amusement tradeshow promotions available to handout to everyone who visits, regardless if they are a potential customer or not.