Antiques trade shows are a great way to build your antique refinishing and repairs business. To ensure that your trade show appearance is a success, you're going to need to learn antiques trade show marketing and promotional techniques to generate business to your booth.

Here are some things to consider about antiques tradeshows advertising that can help you increase traffic to your antiques trade show booth:

1. Learn about antiques trade shows advertising strategies and techniques.

2. Find ways to increase antiques trade show traffic to your booth and how to follow up with trade show attendees.

3. Buy promotional items to use as antiques tradeshow giveaways so that retailers can remember your company name.

Action Steps
The best contacts and resources to help you get it done

Learn antiques trade show marketing and promotional techniques from a trade show consultant

If you want to have a successful antiques trade show, it's important for you to learn how to increase interest in your antique refinishing and repairs products. There are experts who specialize in teaching these techniques to trade show exhibitors, so it would benefit your business to work with one of them to learn as much as you can to have a successful antiques trade show.

I recommend: Hire a consultant from Professional Image Management to give you antiques tradeshow marketing advice. You can also hire its fully trained staff to run your trade show booth for you. Go to National Trade Productions to get marketing advice along with a customized plan to fit your specific antiques tradeshow promotions requirements. Join The National Antiques and Art Dealers Association of America to get services and information about NAADAA-sponsored antique trade show events.

Increase your antiques trade show sales by learning how to generate traffic to your booth

Use your business website to generate traffic to trade show appearances. Then at the trade show conduct ongoing demonstrations of how your antique refurbishing products work by doing the demonstration yourself or hiring a professional spokesperson to do it for you. Have some scuffed up furniture on hand so that antique business owners can see how well your products work. After you've done the trade show, follow up with attendees to find out what they thought of your polishing and refinishing products. Get listings of antique trade shows to advertise your appearances on blogs, websites and newspapers.

I recommend: Hire a demonstrator from Trade Show Models to demonstrate your antique refinishing products for antique business owners who come by your trade show booth. Use Savvy Shopper to conduct antiques tradeshow follow-up for your antiques business with direct mail to antique retailers. Use the list at Antique Crafts to advertise trade show appearances for your products.

Use antiques trade show giveaways to promote your business

Promote your business by offering antiques trade show promotions and giveaway items to anyone who comes by your booth. Have your promotional items be a tie-in with your business. For example, after the demonstration of how your antique refinishing products work, give away promotional items to those who stayed and watched the demonstration.

I recommend: Visit Antique Dealer Supply, where you'll find antique-themed promotional items. Go to Motivators and JHStudios to have your company logo imprinted on other types of promotional items that you can giveaway at antique trade shows.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  To increase antiques trade show sales for your business, have a display with before and after pictures showing how your polishing and refinishing products work.