Exhibiting at an architecture trade show can help your company generate sales leads, interest in your products and services, plus future business or partnerships. Sharing architectural trade show advice with other exhibits for the best action and follow-up plans.

To find the architecture tradeshows you are interested in attending or exhibiting in, gather architecture trade show information and an architecture trade show directory. Prepare for exhibiting at an architectural tradeshow by:

1. Consider the architecture tradeshows to attend that will get the best results for your business.

2. Investigate the architecture trade show services offered to get the most out of attending and exhibiting.

3. Prepare for the architecture trade show by planning your exhibit and presentations.

Action Steps
The best contacts and resources to help you get it done

Find architectural trade shows to attend and exhibit

Find the right architectural trade show for your business demographic. Architecture trade shows are vital to the architecture industry as they allow for the networking and presentation of businesses in the architecture industry to keep commerce strong. Pick your show carefully when first starting the architecture trade show circuit to find the best trade show for your company products and services.

I recommend: ACS is the leading company of home show productions and offer exhibiting information on architecture and home shows across the nation. Their home shows are directed at the homeowner with building or remodeling desires. The Design Build Architecture Conference was designed by two architects to bring architects together to learn and network.

Consider the architecture trade show services offered to maximize your experience

Gather information about the architecture trade show services offered to maximize your experience at the trade show. These can include presentations, awards ceremonies, networking banquets, one-on-one meetings or event wide promotion giveaways. The more involved your company is in the trade show, the more exposure you receive.

I recommend: Media Max produces the Home Improvement and Design Expo which takes place all over the mid-west. For exhibitor and advertising information see the expo listing on their site. Check out the NetKernel Architect Weekend held at the University of Mary Washington in Fredicksburg, Virginia for opportunities to recruit, meet and network with architecture students.

Plan your exhibit and potential presentations or meetings for the architecture trade show

Prepare for the architecture tradeshow by planning for your exhibit and potential presentations or sales meetings. What you take and what you say can make the difference between a future relationship and missing the chance. The more prepared you and your exhibit staff are, the better interaction generated with leads and other companies.

I recommend: Camelback Displays offers extensive trade show display services, including trusses, displays, flooring, table covers and more. They have ample experience in the architectural trade show circuit and can work with you to put together to display that will work for your business and goals. Frost Miller is a company specializing in helping other companies to get the most out of their exhibiting experience by putting together a marketing and trade show plan.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Conduct a training session and meeting before leaving for the architecture trade show to assign roles, goals and tasks for handling the entire trade show experience efficiently.
• •  Always take the time to read through the architecture trade show guide completely before attending the show to ensure you are following at the rules and guidelines.