A great looking architecture trade show exhibit is essential if you want to attract potential customers to your business. There is a lot of competition at trade shows, so you should do what you can to make sure that your architecture trade show booth stands out.

Make sure that your architecture trade show design reflects the personality of your business. If possible, you should include several models so that attendees can get a better idea of what you can do.

Some things that you should consider for your architectural trade show booth:

1. Architecture trade show rentals can keep your costs down. If you only participate in a few trade shows each year, you may not want to invest in your own equipment.

2. Quality supplies reflect a quality company. Attendees will base their opinion of your company off of your architecture trade show exhibit. Prepare to buy the highest quality for your budget, so that your display looks good.

3. Promotional items may attract potential customers to your architecture trade show setup. Make sure that you have plenty on hand so that you can give them to as many people as possible.

Action Steps
The best contacts and resources to help you get it done

Let a professional design your architecture trade show display

Many companies prefer to hire professional designers to take care of the design of their booth. When you do this, you can feel confident that your booth will appeal to trade show attendees.

I recommend: Impact Marketing is a marketing firm that specializes in the building industry. They have several plans that can help you to build your trade show display for architecture tradeshows such as L&L Exhibition Management's Home Shows. You can let them know your ideas and they will create it. Service Point offers industry-specific presentations and display solutions for the architecture industry. 1120 Exhibits has an online portfolio, including the exhibit they did for BuildNet for the National Home Builder's Show

Learn the architectural trade show display requirements for different trade shows

Each architectural trade show will have certain requirements for exhibitors, including booth space sizing and how large your architectural trade show display board can be. You should also check with organizers regarding any special amenities you may need at your booth, such as electricity or water.

I recommend: American Consumer Shows holds its Home Show in several different states. You can click on the show that most interests you to learn about display rules and availability. Design Northwest is another architectural trade show. You can download a PDF of their floor plan in order to best choose your space. You may also be interested in signing up for the Architecture Marketing Tips Newsletter to get innovative ideas about marketing your firm.

Present giveaways at your architectural trade show display

Giveaways are an essential part of your trade show exhibit. They allow attendees to learn about your company and what you have to offer them with a portable and useful product.

I recommend: ePromos has promotional items specific to the architecture industry, such as keychains and pocket tape measurers. Garrett Specialities also carries architectural trade show giveaways to promote your business.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When you purchase supplies for your architecture trade show exhibit, make sure you consider the durability of the products. You want them to last through many different trade shows.