Architecture trade show marketing can increase the value of your exhibitor fees by pumping up your architectural trade show traffic. Bring more visitors to your booth to make architecture trade show sales by offering special architectural trade show promotions and passing out useful architecture trade show giveaways.

Take advantage of architecture trade shows advertising in the directory or as a sponsor of the show. Architecture trade show giveaways will keep your name in front of your prospects long after they leave the show and help as you make your architecture trade show follow-up calls. Utilize every avenue available to increase architectural trade show traffic with a number of targeted architectural trade show marketing vehicles.

1. Send out notices of architectural trade show promotions

2. Ask about architecture trade shows advertising opportunities

3. Leave an impression with architecture trade show giveaways

Action Steps
The best contacts and resources to help you get it done

Let your clients know about architectural trade show promotions

Many trade show exhibitors offer short-term specials to visitors who make a decision to buy during the show. Send out emails and announcements letting your clients know what kind of offers will be available at your booth during the show. Add your architecture trade show sales and promotions to all your other advertising copy leading up to the date of the important trade shows.

I recommend: Make a showing at the prestigious Architectural Digest Home Design Show. The show offers sponsorship opportunities such as shuttle bus banners or badge lanyards, ad availability in the show daily and a national ad campaign. Find a spot on the floor of the trade show put on by the American Planning Association .

Purchase additional architectural trade shows advertising

Most trade shows are put on by non-profit associations that rely on member sponsorships to pay for the hall and all the expenses incurred in putting on a major trade show. Sponsors usually receive additional marketing opportunities by having their name placed prominently in show marketing materials and the architectural trade show guide.

I recommend: As a member of the American Institute of Architects, you can get in on the ground floor with planning and participating in the trade shows and conventions sponsored by the group. Their annual convention offers an extensive menu of trade show event marketing opportunities, from hall banners to a sponsored shoe shine stand. Get involved in one of the trade show events put on by the Association of Licensed Architects.

Send visitors home with great architectural trade show giveaways

Most every exhibitor will have some kind of promotional item to give to visitors. Giveaways range from inexpensive pens and sticky notes to mugs, caps and bags. In addition to the cheaper architectural tradeshow giveaways you hand out to every visitor, keep some better quality items under the table to give to more serious prospects so they will remember you when you call on them later.

I recommend: Look for opportunities to make an impression at trade shows put on by the American Society of Landscape Architects -- see their menu of trade show event marketing offers, including speaker slots at convention sessions. Find a niche group of prospective clients at the trade shows of the Arab American Association of Engineers and Architects.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Ask the trade show sponsors for a better spot for your exhibit booth if you agree to buy extra architecture tradeshows advertising. Placement on the trade show floor can make a big difference in the amount of architectural trade show traffic you receive.