Audio visual trade show marketing can increase the value of your exhibitor fees by pumping up your AV trade show traffic. Bring more visitors to your booth to make audio visual trade show sales by offering special AV trade show promotions and passing out useful audio visual tradeshow giveaways.

Take advantage of AV trade shows advertising in the directory or as a sponsor of the show. AV trade show giveaways will keep your name in front of your prospects long after they leave the show and help as you make your audio visual tradeshow follow-up calls. Utilize every avenue available to increase AV trade show traffic with a number of targeted audio visual trade show marketing vehicles.

1. Send out notices of AV trade show promotions

2. Ask about audio visual tradeshows advertising opportunities

3. Leave an impression with audio visual trade show giveaways

Action Steps
The best contacts and resources to help you get it done

Let your clients know about AV trade show promotions

Many trade show exhibitors offer short-term specials to visitors who make a decision to buy during the show. Send out emails and announcements letting your clients know what kind of offers will be available at your booth during the show. Add your audio visual trade show sales and promotions to all your other advertising copy leading up to the date of the important trade shows.

I recommend: Make great connections and new sales leads at InfoCOMM, one of the industry’s largest trade show events. Join other elite audio visual emerging industry professionals at Contentonomics.

Purchase additional AV trade shows advertising

Most trade shows are put on by non-profit associations that rely on member sponsorships to pay for the hall and all the expenses incurred in putting on a major trade show. Sponsors usually receive additional marketing opportunities by having their name placed prominently in show marketing materials and the trade show guide.

I recommend: Satcon is one of the industry’s leading trade shows for emerging technology in the fields of audio visual equipment and communications. The entertainment industry can see and be seen at the trade show called TelcoTV.

Send visitors home with great AV trade show giveaways

Most every exhibitor will have some kind of promotional item to give to visitors. Giveaways range from inexpensive pens and sticky notes to mugs, caps and bags. In addition to the cheaper audio visual tradeshow giveaways you hand out to every visitor, keep some better quality items under the table to give to more serious prospects so they will remember you when you call on them later.

I recommend: The conference community will show up in droves at the convention and trade show that caters to new communication delivery system businesses at ISPCON. Get on to one of the trade shows put on by the Coordinating Council of Audio Visual Archives Associations to meet global professionals in the field.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Ask the trade show sponsors for a better spot for your exhibit booth if you agree to buy extra AV trade shows advertising. Placement on the trade show floor can make a big difference in the amount of AV trade show traffic you receive.